Looking at the website of the well known Luerzers Archive - the advertising bible in the 90's -
I couldn't help to notice a small thing, take the conclusions yourself.
Directory is a quarterly showcase celebrating the best direct marketing from around the world.
Rory Sutherland, Vice Chairman of Ogilvy UK and President of the UK’s IPA
has noted, save money on your awards budget by submitting work to Directory.
If it can’t get in the magazine, it won’t win prizes.
I hope so!
I was surfing now on the Pereira O'dell website, one of the coolest agencies at the moment, where I found out a pretty wise piece of advice for the moment we're living in advertising:
Great stories are meant to be lived, not watched. On social media, on tv, in the press, or someone’s imagination. And whoever said it had to happen in 360° plethora of executions either had too much money to spend or didn’t know how to choose what is essential, what’s secondary and what’s just dispensable.Worth going there to check more
http://pereiraodell.com/
But I think you could get into troubles here in Dubai :p
Via Likecool
Brazilian Art Director working at Leo Burnett Dubai.